Scripps News is Ending its Over-the-Air Broadcast: What You Need to Know
Scripps News, the national news network launched by Scripps in 2022, announced it is ceasing its over-the-air (OTA) broadcast operations. This decision marks a significant shift in the network's strategy, focusing instead on its digital platforms and streaming services. While disappointing for some viewers who relied on OTA broadcasts, the move reflects the evolving landscape of news consumption in the digital age. This article will delve into the reasons behind this change, address common questions, and explore what this means for the future of Scripps News and its viewers.
Why is Scripps News ending its OTA broadcasts?
The primary reason behind this decision is likely a combination of factors. The OTA model, while providing wide reach, often struggles with viewership numbers compared to streaming and digital platforms. Maintaining a national OTA broadcast network incurs significant operational costs, including satellite uplink fees, transmitter maintenance, and affiliate agreements. Given the increasing popularity of streaming services and online news consumption, Scripps may have concluded that investing resources in expanding its digital presence offers a better return on investment. This shift reflects a broader industry trend, with many traditional media outlets adapting to the changing viewing habits of audiences.
What will happen to my local Scripps News channel?
The impact on your local Scripps News channel depends entirely on whether your local Scripps station carried the network. Scripps News was not available on every local station; many stations affiliated with Scripps chose not to carry the national broadcast. If your local Scripps-owned station carried Scripps News on its OTA channel, that channel will likely be replaced with another programming offering from Scripps or an entirely different network. Contact your local cable provider or check your station's website for updated programming schedules.
Will I still be able to watch Scripps News?
Yes. While the over-the-air broadcast is ending, Scripps News content will remain available through its digital platforms. Viewers can access news reports, analysis, and other programming through the Scripps News website and app. The network will likely continue to invest in and expand its online presence, making its content easily accessible to a wider audience. This digital-first approach aligns with current media trends and the growing preference for on-demand content.
What other channels are similar to Scripps News?
Several other national and local news networks offer similar programming and perspectives. Depending on your preferences and location, you may find suitable alternatives among established channels like ABC News, NBC News, CBS News, and CNN, as well as smaller networks and online news sources. Exploring different options will help you find a news source that meets your specific needs and viewing habits.
How does this affect the future of local news?
The shift by Scripps News raises important questions about the future of local news. While the end of OTA broadcasts represents a change in distribution, the need for reliable local news remains. Many Scripps-owned stations continue to provide valuable local news coverage through their own broadcasts and digital platforms, showcasing that the future of local news is likely to be a blend of both traditional and digital strategies.
Is Scripps News shutting down completely?
No, Scripps News is not shutting down entirely. The network is simply shifting its focus from OTA broadcasting to digital platforms. This strategic move reflects the changing media landscape and aims to maximize the reach and engagement of its viewers through more efficient distribution methods. The network's online presence is expected to be strengthened and expanded to better serve viewers in the digital age.
This transition is a significant development in the television news industry, highlighting the ongoing adaptation required to maintain relevance in the digital landscape. While the end of Scripps News OTA broadcasting may disappoint some, the continuation of the network's digital platforms assures viewers that access to its programming will continue. The future of news delivery is undoubtedly evolving, and Scripps News is choosing to evolve with it.
